Factors Influencing International Students' Choice to Study at Malaysian Private Higher Education Institutions

The decision of international students to pursue private HEIs in Malaysia is examined this study. It attempts investigate the relationship between programmes offered, tuition price, an institution's recognition and reputation, choice made by enroll Malaysian higher education institutions (HEIs). This paper aims identify determining elements while choosing attend HEIs, push-pull theory was applied. Through online survey, a total 110 respondents were gathered. findings Pearson's correlation analysis revealed substantial association programme cost education, reputation institutions, study HEIs. can be valuable policymakers, educators, Malaysia, as they provide insights into factors that influence students' at results may also useful for marketing recruitment strategies attract more Recommendations are provided based on findings.